Marketing Strategies for B2B Businesses
Our easy-to-implement marketing plans help you connect with your ideal customers through content that sounds:
Genuine. Authentic. Human.
When you work with Strategy House, you’ll have:
- A marketing strategy that defines the big picture, but is distilled into an easy to implement plan
- All the tools, knowledge, and training to implement
- Content that resonates with your ideal customers
Who We Work With
Our clients find social media frustrating and overwhelming. They often aren’t sure how social media applies to industrial companies like theirs. We’ve even heard them say they felt their industry was "too boring" to be on social media.
We know that’s not the case. We believe B2B businesses have the most untapped opportunity to engage their ideal customers in new ways. Bold statement, we know, but our successes support it.
We work in tandem with Marketing Teams who are looking for an annual marketing strategy that resonates with their ideal customers. We often work Marketing Directors who have recently hired social media staff and are looking for a clear, step-by-step social strategy.
We work with Sales Directors who are looking for consistent messaging across all company profiles on LinkedIn. We train Sales Teams to leverage LinkedIn as a powerful business development tool to create brand awareness, generate leads, establish thought leadership, and nurture meaningful relationships.
Consultants and Business Owners
We help Business Owners and Consultants use LinkedIn to grow their business. We outline a step-by-step plan that will help them generate leads, establish thought leadership, and build brand awareness. We write content that speaks to their ideal customers, and create a plan for engaging consistently with content their network cares about.
Start connecting with your ideal customers today.
Let's develop a step-by-step marketing plan that’s easy for your team to implement.
How We Help
Our proven processes help our clients connect with their ideal customers, generate leads, and achieve their business development goals.
We discover key insights about your company and industry, and document the goals of the strategy.
We define how you sound in all of your communication, who your ideal customers are, and how they make purchasing decisions.
We develop a content strategy to ensure your content is in front of the right people at the right time, establish what is needed to support that strategy, and determine who is accountable.
We deepen your knowledge, providing templates, resources and tools to support your team; we schedule any training necessary to help you and your team implement and execute using the tools outlined.
We design annual marketing strategies that connect you to your ideal customers. Our Playbook is a clear, step-by-step plan to keep your marketing on target for the year. We create a plan to align sales and marketing, and tie initiatives back to your company’s growth goals.
If you’re looking for a transparent, easy to implement marketing plan that helps you connect with your target market, learn more about our Playbook.
The Strategy House Team
Creating content that sounds authentic, genuine, and human.
Together, our backgrounds in social media and content development create the perfect combination of experience to set a social and content strategies, and all the knowledge to implement. We clarify where you should be present and what content you need to create to get in front of your ideal customers. Then, we provide all the resources and tools your team will need to execute the plan we outline. If we’re implementing your marketing strategy for you, we work with a team of talented content creators who specialize in your industry to ensure that we’re using language that resonates with your market.
Katie Felten, Marketing Strategist
With nearly a decade of experience educating and training businesses on how to leverage social media as a marketing tool to promote growth, Katie is a sought after educator, trainer, and speaker on marketing strategy and utilizing social media as a business development tool. When she’s not working, Katie is pursuing a healthy and adventure filled lifestyle. She’s an avid juicer, and in the Bikram yoga studio nearly everyday, but if not focusing on nourishing her body, Katie can most likely be found nurturing her soul through her love of EDM and outdoor festivals.
Bridgette McCormick, Marketing Strategist
Bridgette has developed a career around content. Her work as a writer and editor began nearly ten years ago, and since she has harnessed her experience working as a ghostwriter for business owners to develop marketing strategies that connect businesses to their ideal audiences through content. When not devoting her eye to content revision and development, she can be found reading, enjoying the diverse and delicious Milwaukee restaurant scene, or taking long road trips to explore America.
Julianna Whaley, Social Media Manager
Julianna has worked alongside her generation to become social media savvy and find ways where social media platforms can aid individuals and businesses. She enjoys learning new things and furthering her knowledge through extensive research on social media trends, understanding the consumer and creating social media content for her own various social pages.